Sales and retention outsourcing that grows revenue without damaging customer experience
ATM Group’s Growth RX is an outsourced sales and retention service for mid-market and enterprise businesses in the UK and Europe. We run inbound and outbound sales, retention and save teams, upsell and cross-sell, and activations as one accountable operating model, supported by analytics, coaching and AI-assisted optimisation across our UK, Netherlands and South Africa delivery footprint. On a recent telecoms retention programme, retention improved by 10% while customer satisfaction rose from 7.2 to 8.2. Commercial results and customer experience can improve together, and that is the whole idea.
What does Growth RX cover?
Growth RX brings every revenue-facing customer conversation under one roof:
- Inbound and outbound sales: enquiry handling, conversion and campaign-led acquisition.
- Retention and save teams: proactive and reactive journeys that keep customers who were about to leave.
- Upsell, cross-sell and in-life account growth: built on genuine service moments rather than bolted-on scripts.
- Activations and account growth: onboarding new customers well, so early-life churn never takes hold.
Each programme starts with your customer journey. We map contact drivers, define workflows and KPIs, then add scripts, coaching and testing to prove uplift before we scale it.
We’re losing customers at renewal. How does an outsourced retention partner help?
Retention programmes underperform when they rely on scripts and headcount alone. Our approach blends voice and digital save journeys, uses speech and IVR analytics to find the real drivers of churn, and feeds frontline insight back into journey changes: knowledge, routing, offers and timing. On the telecoms retention programme mentioned above, that model handled more than 100,000 peak-period interactions with 250 multi-skilled advisors while lifting both retention and CSAT. On a separate large-scale migration and upgrade programme, the same evidence-led approach reduced churn by 15% across more than 250,000 customer migrations.
Can one partner handle both customer support and retention?
Yes, and keeping them together is the point. Retention conversations usually start inside service conversations: a billing query, a complaint, an upgrade question. Growth RX operates alongside our contact centre outsourcing (Connected CX), our AI-enabled optimisation service (Digital DX) and our ATM One interaction intelligence platform, so a single operating model covers acquisition, service and retention. One governance structure, one reporting line, and one accountable partner, instead of a support vendor and a sales vendor pulling in different directions.
How do you grow revenue without damaging customer experience?
By treating experience as the condition for revenue rather than the cost of it. Upsell and cross-sell prompts are driven by analytics and next-best actions grounded in what the customer actually needs, and they are delivered by advisors trained to your journeys, policies and tone of voice. Calibrated QA, coaching loops and clear escalation paths protect quality as volumes scale. Our reporting ties commercial outcomes such as save rate, conversion and revenue per contact to experience measures such as CSAT, first-contact resolution and repeat contact, so neither can quietly be traded for the other.
What results has Growth RX delivered?
Two recent programmes, both for large telecommunications providers:
Retention programme (blended channels and analytics-led optimisation): retention improved by 10%, CSAT rose from 7.2 to 8.2, more than 100,000 peak interactions were managed, and 250 advisors were multi-skilled to support flexible resourcing. Read the case study.
Transformation and migration at scale: churn reduced by 15%, more than 250,000 migrations supported, 1,300+ customers retained, 6,500+ upgrades delivered, and more than 100 trials run to refine journeys. Read the case study.
More client successes, awards and accreditations are on our proof page.
Who is Growth RX for?
Businesses with recurring revenue and complex customer journeys, where renewal moments, in-life growth and customer effort decide the P&L. That includes utilities and energy, telecoms and home services, health, retail and e-commerce, travel and entertainment, subscriptions, and technology and SaaS. Typical buyers are CROs, RevOps and sales leaders, and COOs who want a sales-and-service partner rather than another low-cost seat provider. You can explore our telco and utilities sector profiles, or see everything we do.
How do engagements start?
Usually with proof rather than paperwork. Where appropriate we run pilots and “prove to move” programmes: a defined scope, agreed KPIs, and the evidence to expand only once the uplift is demonstrated. With 20+ years’ experience, 1,000+ active advisors, 50 million interactions handled annually and delivery across eight locations in the UK, the Netherlands and South Africa, plus partner coverage in Turkey, we can scale what works quickly and accountably.
